a purpose-driven dream
OUR MISSION
To support the earth-caring, change-making, conscious-living, and adventure-seeking humans who want to elevate their wellness and quality of life through plant-based, sustainable, and natural solutions, while being able to contribute to environmental and social causes.
co-founders | Natalia & Franco
OUR STORY
"Even when loving nature, valuing simplicity, and prioritizing wellness, two years ago, we were both immersed in crazy work routines that had us feeling completely unbalanced.
Natalia not sleeping well which caused an inability to focus and Franco with an increase in stress tied to a decrease in energy.
We knew that not only was it not ok that we felt this way but it was not ok that we knew so many others who felt the same.
This led us on a journey to discover and share the magic of adaptogens and superfoods.
Two years went by while we worked to create high quality products that help our community experience and live life better and a business that acts as a driver of sustainable change."
SUPPORT WHAT YOU BELIEVE IN
SHOP WHOLLY
THE BELIEFS WE ACT ON
We only sell products that meet our strict criteria (regardless of profitability or popularity): organic, non-gmo, plant-based, sustainable, and effective without the use of artificial ingredients, sweeteners, flavors, or preservatives.
THE CAUSES WE SUPPORT
Every purchase supports a cause of your choice. For the planet- biodiversity in vulnerable ecosystems. For the animals- rescued agriculture animals. For the people- education and work opportunities for women.
THE PRACTICES WE EMPLOY
We make it easy to do the right thing. Our product packaging is made of recyclable aluminum, compostable/recyclable labels, and a reusable bamboo spoon. Our shipping materials are plastic-free and come from post-consumer waste.
THE COMMITMENTS WE KEEP
We are in a sprint to care for Earth and in a marathon to scale this dream. We continuously analyze our carbon footprint as we grow to make adjustments when needed, such as sourcing more ethically and optimizing logistics.